The long-awaited secret car project, known as Project Titan, has lost a key figure of Ford Motor Doug Field, a former Tesla CEO and Apple's deputy project team on the Special Projects team, now working on the Ford Will Monitor. Communication strategy managed by Jim Farley
The imminent arrival of digital vehicles with digital differentials means a lot of poaching between traditional automakers and tech companies. The most recent example is Doug Field, who left his position as head of the Apple Cars project to lead Ford's digital and communications programs as director of advanced technology and embedded systems.
Doug Field joins Ford. Bloomberg reports that Jim Farley, CEO of Blue Oval, staged a coup. Field first began his career at Ford in the late 1980s, and his subsequent roles have included a product designer and engineer for Segway, Tesla, and Apple. In 2013 Doug left Apple as a Mac hardware assistant to work on the Tesla Model 3, returning to Cupertino after five years as a project manager for Titan.
It's easy to see why Doug's expertise in producing consumer electronics and cars is important to Ford. The company has recently sprayed cars like the Lightning F150 and Mustang Mach-E, and CEO Jim Farley is increasingly focused on creating more powerful digital services and connectivity experiences.Signing for Project Titan is difficult now that the Program Manager is gone. Cupertino's ambitions were dashed earlier this year when it halted talks with Hyundai, despite recent rumors pointing to a potential partnership with Toyota.
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