Apple's winning and losing products in 2022

In 2022, problems related to the supply chain and the global economic crisis created many challenges for Apple. Apple is one of the companies that does not make many changes to its products and has a very conservative approach. But all in all, 2022 has been a good year for Apple and this year the company's products have been widely welcomed. But in any case, no company's activity is flawless, and in the following we will discuss the winning and losing products of Apple in 2022.

• The winning and losing products of Samsung in 2022

Winners: iPhone 14 Pro and 14 Pro Max

iPhone 14 Pro models are the best-selling models of this family, and this popularity is not without reason. After years of waiting, these two phones do not have a notch and instead use a hole in the display. At the same time, we should also mention the use of a 48-megapixel main camera, ultra-wide with automatic focus and the new A16 chipset.

But apart from the hardware specifications, these two phones are better in terms of body quality, display and quality. Photos and videos have a lot to say. Considering that Apple always earns a significant profit margin from the sale of its phones, the iPhone 14 Pro and 14 Pro Max, thanks to their high sales, bring a huge amount to the coffers of this company, and therefore, without any doubt, they are the winning products. The company is in 2022.

Loser: Apple's Mixed Reality Headset

Over the past few years there have been many rumors and reports about Apple's first mixed reality headset. Last year, it was said that we will see the unveiling of this product in 2022, but now according to the latest reports, it seems that Apple will unveil this product in the second half of 2023 at best. This means that we may face this product in 2024.

At first, analysts believed that Apple plans to release 800,000 to 1.2 million units of this headset, but now the relevant estimate The supply of this headset has decreased to about 500,000 units, which is not good news for Apple at all. Therefore, even though this headset has not yet entered the market, it is considered one of Apple's failures this year.

Winner: iPad

Apple is still the leader in the tablet market by a long distance and about 60% of this market has at its disposal. At the same time, when we take into account the income from the sale of iPads, this gap becomes much larger. Without a doubt, the various iPad models outperform the competition. Part of this is related to their attractive software, and Android still has significant weaknesses in the field of tablets. On the other hand, we must also mention the wonderful hardware of iPads, and therefore, naturally, many users prefer to choose among the tablets made by Apple.

Winner: Apple Watch Ultra

Apple Watch has maintained its charm over the past years, but these smart watches are still only for iPhone users. In the meantime, Apple has targeted a limited range of users with the launch of Watch Ultra, and for this reason, this watch has entered the market with a very high price.

Thanks to its titanium body and sapphire glass, this watch is relatively It is much tougher than normal models. Also, there is an accurate depth gauge inside it, which has attracted the attention of divers. This smartwatch is perfect for professional athletes and has a lot to say as a result.

Smart Apple Watch model Ultra 49 mm Alpine Loop

Loser: iPhone 14 Plus

This year Apple executives decided to retire the mini iPhone model and instead the iPhone 14 Plus arrived. But contrary to the estimates and expectations of this company, iPhone 14 Plus was not welcomed by users at all. It seems that iPhone users are not interested in regular large iPhones. Therefore, after the failure of the mini iPhones, the iPhone 14 Plus is another failure from Apple.

Winner: MacBook Air M2

After a long wait, Apple finally used a new design for the MacBook Air, which the new generation This laptop uses M2 chipset. At the very first glance, the attractive design of this product attracts attention, and therefore it has made its way to many lists of the best laptops of 2022. At the same time, we should also mention the continuation of the previous generation of this laptop, and thanks to the use of special chipsets that double the attractiveness of this company's computers, Apple is increasing the number of Mac computer users day by day.

13.6-inch Apple MacBook Air-A M2 2022 laptop

Source: GSMArena