Tablet sales have declined for the fifth consecutive quarter
According to the statistics, it seems that the sales of tablets are not going as well as the manufacturers would like, and for the fifth consecutive season, the trend Its decline continues.
Apple also pointed out during its third quarter financial report that the sale of iPads faced a 13.06% drop compared to last year. Three months that started from July and ended in September. In general, Apple's 2022 fiscal year has dropped by 8% in terms of tablet sales compared to the previous year. It seems that with the subsidence of the corona virus and the return of businesses to face-to-face, and as a result, the need for tablets and smartphones, such a drop in sales was completely natural.
Global tablet sales statistics for the fifth consecutive season. There has been no growth
During the outbreak of the Corona virus, many people stayed at home, children and teenagers had to apply online to participate in schools, and office employees did their activities in person. As a result, the need for tablets increased noticeably because these products were used not only for playing but also for administrative and academic work. It has affected people, but many businesses have returned to normal. As a result, the demand for tablets decreases year by year. According to Canalys research institute analysts, tablet sales have not shown a particular growing trend for five consecutive seasons and have experienced a decline in many cases compared to the previous generation. In the third quarter of this year, this amount was 6% less than what we saw last year. However, this amount has been slightly better compared to the second quarter, which was 11% lower than the second quarter of last year.
The interesting point here is that compared to the pre-corona era, the situation is better now and more tablets have been sold around the world. In general, 35.3 million tablets have been sold in the third quarter of this year, and as expected, Apple is the leader with the sale of 14.4 million of them. Compared to the three months of last year, we see a 5.6% decrease in this amount, but the situation seems to be better for Apple. Although the overall sales of tablets have decreased, users seem to have shown more interest in the representatives of this American company, as its share of the market has increased from 40.5% to 40.7%. We should also point out that Apple has just unveiled the new version of the 10th generation iPad and the 11 and 12.9-inch iPad Pro, and this means that the situation may not be too bad for it in the fourth quarter.
Samsung It is behind Apple by selling 6.6 million tablets in the third quarter of this year and taking 18.7% of the market share. Meanwhile, Samsung had 8.3% more sales last year and its market share was 19.1%. Amazon is behind Samsung with a significant growth of 17.9 percent. The company managed to sell 3.2 million tablets in the third quarter of this year, increasing its market share to 9.1% compared to 7.2% last year.
Despite the decline in sales, The future of tablets is predicted to be "good"
One Canalys analyst believes that the decrease in demand for buying tablets in the post-corona era has become more severe due to the economic pressure caused by the war and inflation. This analyst says that it is unlikely that tablet sales will reach 2020 and 2021 again, but the situation seems to be better than what was predicted a few years ago. Especially now that more companies are focusing on tablet production.
Source: PhoneArena< /a>