Big Picture: Netflix has signed a new agreement with Bridgerton to bring potential ideas for virtual reality and game content as well as live events and experiences. These products may only be tangible, but they may be the key components that Netflix needs to build its growing presence in the telepresence market.
In the not-too-distant future, you might be able to log into Netflix and tap into your VR headset to remotely attend events that have already traveled across the US and book hotels at an expensive rate.
A new partnership between Netflix and Shondaland Media "extends their creative content relationships" enables gaming and virtual reality content. The partnership also includes a commercial deal that includes live events and experiences.
While Netflix has been wary of virtual reality in the past, its CPO, Greg Peters, has explained its approach to the technology. At the annual Netflix Days Lab event at their headquarters in 2018, Peters said he believes virtual reality is more a gaming medium than the content Netflix makes available to its customers. The current CEO and founder of Netflix, Reed Hastings, was at the other end of the equation in 2000, when Netflix was an innovative, young inventor, discussing the idea of selling blockbuster movies — and we all know how this came about. It would be funny if his company suffered an absurd fate by refusing to connect to the future and denying the power of new technologies.
Netflix's leadership may have begun to engage in forward-thinking, or their main competitors may have forced them to become heavily involved in virtual reality technologies. Whatever the reason, this new ad opens the door to an exciting explosion.
The impetus for this line of thought stems from the potential VR content and live events and experiences in the same ad. Like a wave of workers leaving their jobs rather than giving up their ability to work remotely, there is pressure in the field of media events to be able to exist remotely. The next step this type of media is supposed to take is to move into the virtual reality space.
Those increasingly available with VR hardware can open up a world of possibilities. People with disabilities, financial challenges, socially inept or completely introverted people can remotely enjoy events that weren't even on the table before. They can attend virtual binge-watching of their favorite Netflix shows, watch sports in HD - live during the action - or have their favorite playmaker announce their latest titles in real time to watch.
Update on BlizzCon: https://t.co/XLuqKWKJt5 pic.twitter.com/DQkzOMBKwJ- Blizzard Entertainment (Blizzard_Ent) May 26, 2021
Blizzcon's Blizzard for the second year in a row, An all-digital model ported by musicians Marshmello and Travis Scott gave full concerts at Epic Games' Fortnite (the latter being a stunning event where Travis Scott was the size of a skyscraper through a psychedelic celestial box and exploded with a laser dance. In virtual reality) movie theaters saw A drastic shift from her job to watching at home.
While the sudden shift in distance initially started due to the Covid-19 pandemic, it is clear that the situation is in turmoil. Media consumption has opened up Pandora's box, giving industry leaders a choice. Minor customizations: Dealing with this new form of media or losing part of the market share due to innovators.
Image credit: January
The new Netflix deal has all the ingredients for live action in virtual reality