Amazon Music is said to be working on a new live audio feature to improve its content on its smart speakers via Alexa Voice Assistant. Insiders told Axios that Amazon has focused primarily on concerts and live shows, but also has the ability to broadcast radio talk shows and podcasts.
As Axios rightly points out, the popularity of live audio programming has increased during the pandemic. Clubhouse, one of the leading social audio apps for Android and iOS, showed over the weekend that there are currently an average of 700,000 live audio rooms playing daily - up from 300,000 in May. Audio developer Betty Labs for an undisclosed amount in March. Betty Labs' main product was an audio program called Locker Room, which focused on sports conversations. Spotify has since introduced the technology into a new product called Greenroom that focuses on music, sports, and culture.
Sources tell Axios that Amazon has primarily focused on creating a live digital broadcasting tool for shows and chats, rather than a pure audio social network. But if Amazon decides to pursue traditional radio, there is definitely an opportunity.
In 2019, terrestrial radio reaches Americans more each week than any other medium, Nielsen said. This is mainly due to the fact that listening to the radio often occurs in vehicles, but as we saw last year, these habits can change drastically with little warning.
Amazon is said to be paving the way for live concerts and audio shows