Why it matters: This week Intel announced a series of high-profile appointments to help with its first steps into PC gaming. They include technical development and game executives from companies such as Electronic Arts and AMD. Intel needs expertise to stay in touch with game developers and users.
Intel-related Twitter accounts were announced Thursday. They all work in the "Gaming and Graphics" business, which means Intel Arc Alchemist graphics cards. The GPUs are expected to be released later this year or next year. Now the company is showing that it is serious about getting into the game, showing ways to rebuild the image and even the actor. Prime Gaming's industry leader at Amazon was the director of Amazon Web Services Game Tech and later, according to LinkedIn, chief engineering officer of Prime Gaming. Prior to that, Bremer had a long history of developing and engineering software at companies such as Zynga, EA, and LucasArts.
Intel appoints Michael Hellmann as president New CEO of Game Development Tools and Technology. Hellman has served as EA's CTO and Content Director at Sony Computer Entertainment America. Prior to that, he started game development activities that started in the 1990s at companies such as Vivendi, Dreamworks Interactive, and Malibu Interactive.
Important news here! We've just added a few heavy bumpers to Intel gaming and graphics here. Join us in welcoming Ritchie Corpus (Xerious), Steve Bell, Michael Hillmann and Andre Bremer! pic.twitter.com/uKta1fcXHA- Intel Graphics (IntelGraphics) September 17, 2021
Intel has also appointed Steve Bell as Senior Director of Game Developer Relations. According to Tom's Hardware, Bell served in the same position for 13 years against Intel AMD. Finally, Intel has appointed Riche Corpus as Vice President of Business Development and Ecosystem Developer Relations at General Motors. Corpus spent 15 years at AMD as the head of the professional gaming and software division worldwide. Prior to that, he worked for companies such as PC Gaming Alliance and Logitech.
Just making good graphics cards isn't the whole battle in the PC gaming graphics space. The current competitors here, Nvidia and AMD, are often compared based on the quality of their drivers. They work with game developers to ensure their hardware performs well, often helping to support large versions with proprietary technology like Nvidia's Deep Learning Super Sampling or AMD FidelityFX Super Resolution. New employees at Intel will likely try to ensure a similar level of collaboration with developers as they implement their XeSS technology.
Intel hires game developers before introducing the Arc GPU