Top footballers, clubs are looking for a bigger share of the massive success of the franchise.
This connection was established 30 years ago, when California-based Electronic Arts licensed Zurich-based FIFA. The game is currently played by 100 million people around the world, and it has become a multi-billion dollar business and is a cultural phenomenon. p>
Despite the long and profitable relationship, both sides appreciate that they disagree with each other. FIFA CEO David Jackson, who runs the EA football brand, told the Financial Times: "We're not sure if we'll continue to work with FIFA as a nomination partner. The FIFA name is still alive." In the minds of many young players around the world, but the fact that she "has a lot of players..." we don't see any reason to change that in the future.
In preparation, the company named "EA Sports FC" has been registered across Europe and plans to make the final decision on the name of its football franchise by the end of the year.
This battle reflects the rising tensions as It is for some in the sport.Looking for a bigger share of the game's massive success.
Hundreds of players want EA because of the identity use, said Mino Raiola, a super agent representing footballers like Zlatan Ibrahimovic and Paul Pogba. A complaint to FIFA In recent years, Juventus, along with other Italian clubs such as Roma and Lazio, withdrew from the match.alt = "FC Inter's Romulo Lukaku clashed with Milan's Zlatan Ibrahimovic during the Coppa Italia match between FC Internacional and AC. AC Milan at the Giuseppe Meazza stadium on January 26, 2021 in Milan, Italy. "src=" https://safirsoft.com/picsbody/2111/12001-1.jpg "alt=" https://safirsoft.com 30 years of EA and FIFA at risk of war in the name of "srcset=" https://cdn.arstechnica. net / wp- content / uploads / 2021/11 / zlatan.jpg 2x "> Big/clash between FC Romulo Lukaku of Milan International and Zlatan Ibrahimovic of Milan during the Coppa Italia match between FC International and AC Milan at the Giuseppe Meazza in Marco said Marco Luzani | Getty
Gareth Sutcliffe, of Enders Analysis on January 26, 2021, but added that there are many battles EA can choose from with the football bodies.
"No You want to be in a position to suddenly start making arrangements [the label],” he said. They pay a $70 limit, although there are free mobile versions, and at the end of September the game has 36 million unique “rights,” meaning people who have entered FIFA 21, a version of the game released in October last year. Compared with 35.3 million at the end of September for FIFA 20.
EA said 27% of FIFA 21 players made "internal" purchases, such as "Ultimate Team" where players spend money. To improve your teams to compete online with others. Analysts estimate that the Ultimate Team is worth about I make $1.5 billion a year for EA.
According to acquaintances, FIFA has tried to take advantage of the $150 million that EA earns every year. Negotiations after the video game company's 10-year contract expired to use that name at the end of the 2022 FIFA Men's World Cup in Qatar.
The 30-year-old EA and FIFA are at risk of a name battle