What happened? Remember all the hype surrounding Magic Leap, the AR company that somehow raised $3 billion for its consumer headphones? The launch of the device was far from what the company and its investors had expected, but that didn't stop it from raising another $500 million to prepare a successor - Magic Leap 2 - next year.
The Magic Leap 2 is said to be the smallest and lightest device designed for enterprise reception. The previous version of the Magic Leap One Creator Edition headset was launched in August 2018 with a high price and sighting range in the US. The disappointing reception led to a name change - a magical leap - to increase acceptance among corporate clients.
Magic Leap 2 belongs to the same department, and with many improvements over the previous model, including the ability to use it "all day, every day". It's easy to see how much the company has trimmed its new model - it's now 20% lighter - which makes it that much easier.
This headphone also has a "cutter" that darkens the true color. Universal wallpaper to highlight more AR content. It also has twice the field of view, better color accuracy, image quality, and text readability compared to the original model. Designed for the enterprise, it is versatile and ergonomic, with the largest field of view and the dimmest - the first innovation on the market to allow its use in bright environments. https://t.co/jSPUGd4P9N pic.twitter.com/LVpUX6YfcW- Magicalap (magicleap) October 11, 2021
workers, despite layoffs halting after submitting an additional $350 million budget in May , CEO Ronny Apovitz was ousted that same month. Veteran technical director Peggy Johnson later replaced Abu Weitz. The CEO sent his first message to the company, citing IDC data that the AR/VR market is expected to reach $140 billion by the end of 2024. Years for selected customers as part of the Rapid Access Program.
Magic Leap raises $500 million to keep Magic Leap 2 focused on the organization