What happened? YouTube put out its year-end video series "Rewind" to pastures. YouTube announced the decision on Twitter, that it is focusing its energy on a different and updated experience. Meanwhile, the company said it's looking to continue the developer tradition with Rewind-style videos.
The series was released in 2010 as an annual review and includes some of the year's best viral videos. In 2011, YouTube spent more time producing the series. It seems to have paid off with over 12 million hits so far.
But since YouTube really embraced the meme culture in the Rewind series, things went awry. The 2012 video focused heavily on Pang's Gangnam Style video, and the 2013 video was heavily influenced by Ylvis' The Fox and The Harlem Shake.
Everything stayed the same for a few more years, but in 2018, YouTube changed the format, giving creators control over rewind. The result was an eight-minute clip that quickly became the most obscene video in YouTube history. This name is still preserved to this day with more than 19 million dislikes.
Thank you to all the creators of Rewind - if we refocus our energy on partying,
YouTube has canceled its annual "Rewind" video series after a decade of operation