Why it matters: Google recently introduced online navigation and provides mobile users with access to information and search results. This new feature allows mobile users to browse through the results instead of having to click to get the next set. The add-on follows the redesign of Google's mobile search, which was launched earlier this year to provide a cleaner and more focused search experience for users.
On Thursday, Google Search Product Manager Niroo Anand announced the company's continuous scrolling performance for mobile users in the United States. Search engines have historically relied on pagination to present search results. Continuous scrolling allows mobile users to view up to four pages of search results instead of actively advancing to another page. This feature also improves the visual experience for mobile users who are accustomed to scrolling and swiping screens.
This new feature was launched last week for English language searches on iOS and Android in the US. Continuous scrolling benefits users who no longer have to be separated from results to click and load additional results. It also helps Google and its search advertising partners ensure that mobile users spend more time on the platform and increase ad visibility.
< p> For many people, the search function on Google (or any other search engine in this area) is nothing more than a text field in which you enter a query or a term, and immediately hundreds of thousands of results will be provided for you to check. In contrast to the simple virtual libraries and asset collections of the early 1990s, search has become a dynamic and straightforward service that plays an important role for users, organizations, and businesses all over the world. It is a sophisticated, sophisticated, revenue-generating service that focuses on the continuous organization of results and the expansion and improvement of the user experience.
Continuous scrolling is just another step in the current improvement of the services offered by Google. Earlier this year, the company introduced a mobile redesign to simplify the user's search experience, increase readability and direct users to important information, and reduce distraction and noise.
Image Credit: Mobile Search by Solen Feyissa; User Navigation by Artem Biliakin
For added convenience, Google introduces continuous scrolling in mobile search