https://safirsoft.com Google in its latest lobbying effort to influence EU technical regulations

The group targets officials and politicians with ads on social media, emails and posts. Addressed to politicians and officials in Brussels.

As EU policymakers lay the groundwork for a Digital Markets Act (DMA), Google executives in Silicon Valley have made efforts to reduce some of the laws they fear could have a significant impact on their business. Be, Zed. "California's top executives have known about DMA for a long time, but they're waking up now," said one Google member.

The campaign involves direct lobbying from Google but has also been funded by several business associations that are giants of search engines.

Kim van Spartak, a Dutch member of the European Parliament, said he has noticed a sharp increase in lobbyists in recent weeks, with the message limiting Google to small businesses harm.

He said he was invited to share his thoughts with Google at a time of his choosing, and was invited to an event organized by the company on the benefits of digital marketing for small businesses. He was also pressured by the Connecting Trade Council, whose partners include Google and Amazon, in a letter signed by small business owners: "Please don't make my job more difficult." Other members of the European Parliament and officials said their Twitter feeds had recently been inundated with tech pressure groups on topics of particular interest to Google. An EU diplomat led by IAB Europe said: "My country's feed is on the rise. I am aiming for almost indistinguishable propaganda targeting EU officials who spread misinformation and only refer to IAB studies," writes Aldrick Ostok, a politician. European Parliament Adviser on Twitter. P>DMA, which has so far made slow progress in the European Parliament and is likely to be implemented in early 2023, aims to reduce the power of big tech "gatekeepers" - companies like Google, whose platforms dominate the online space. Last week, Germany's economic watchdog officially defined Google as a "gatekeeper" and opened the door to stricter internal controls.



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