https://safirsoft.com Britain orders Facebook to sell Giphy, rejects descriptive merger terms
The UK agency says "behavioral solutions" do not solve the problem, so a break is required. decreases.” “Between social media platforms and the fact that the deal actually eliminated Giphy as a potential competitor in the theatrical advertising market.”

Facebook bought Giphy in May 2020 for $400 million, but has been required to maintain separate functionality since June 2020, when the CMA issued a preliminary executive order (IEO). "After a 17-month review," the CMA wrote in its final report today, "we have determined that the only effective way to address the competitive issues we have identified is to sell the entire Facebook Giphy to the appropriate buyer." "Facebook can increase its significant market power over other social media platforms by blocking or restricting other platforms from accessing the Giphy GIF and directing more traffic to Facebook-owned sites." And WhatsApp and Instagram - which now make up 73% of social media users “Time in the UK” and “change the terms of access by requiring, for example, TikTok, Twitter and Snapchat to provide information for more users to access GIF Ghibs.”

Facebook offered merger terms to save on purchases, but the CMA said "behavioral solutions" do not address competition issues, and Facebook can "bypass" such requirements. The Meta can appeal the CMA ruling.

Advertising

The CMA denies the claim that Giphy cannot compete on its own

The CMA also said that "Facebook has terminated Giphy's advertising services at the time of termination. The merger eliminates an important source of potential competition, which is “Particularly concerning because Facebook controls nearly half of the ¥7 billion display ad market in the UK.”

The CMA said:

Parties told us that if they were not acquired By Facebook, Giphy will likely become a weak business (including Facebook), as it did prior to the merger, continuing to innovate and develop its products and services, generating revenue and exploring (with financial and commercial support from investors) more revenue from its products, regardless Regardless of ownership of Giphy (i.e., whether it operates independently as it was prior to the merger or in the hands of an alternative buyer).

If Facebook does not buy Giphy, you have the following options: “(1) Pay some platform fees or licensing to Giphy, (b) relying more heavily on other GIF providers (such as Tenor), or (iii) building a library Your GIF, the CMA said.

Meta is considering appeal

Meta said in a statement to Ars that he opposes the ruling and is considering whether to appeal. “Both consumers and Giphy are better off supported by our infrastructure, talent, and resources,” the Facebook owner said. Together, Meta and Giphy are improving the Giphy product for the millions of people, entrepreneurs, developers and API partners in the UK and around the world who use Giphy every day, providing more choices for everyone.

Apparently the British contest will hear the appeals court. The Wall Street Journal noted that the Court of Appeals recently upheld a CMA ruling that "prevented Saber Corp. from contacting Farelogix Inc.'s competing travel reservation services."



https://safirsoft.com Why doesn't Apple Touch return an ID to iPhone?

Why doesn't Apple Touch return an ID to iPhone?

When Apple unveiled the iPhone X in 2017, users faced a major change. Not only was the home button no longer available, but other users could no longe...


https://safirsoft.com Another Chinese company wants to supply old iPhone panels

Another Chinese company wants to supply old iPhone panels

Currently, Samsung and LG supply most of the old panels of various iPhone models, but it seems that Apple intends to supply these panels from more com...

https://safirsoft.com Lightroom vs. Photoshop; Which one should we choose to edit the images?

Lightroom vs. Photoshop; Which one should we choose to edit the images?

To start comparing Lightroom and Photoshop We should have an overview of the features of each of these softwares. Photoshop was released in 1990 as a ...


https://safirsoft.com A new report on the cause of the global chip crisis has been released; There is no news of improvement

A new report on the cause of the global chip crisis has been released; There is no news of improvement

You've probably heard about the global chip crisis in recent months. You may have heard a lot about this, but recently there was a new piece of news t...