Every now and then the company changes its brand. For example, Kentucky Fried Chicken (formerly Kentucky Fried Chicken) has changed its logo and brand six times since its founding in 1952. These redesigns often go under the radar and people don't realize this fact until much later. This is not the case with Bandai Namco's latest announcement.
Bandai Namco is changing its logo from next year and it won't impress fans. The new logo contains a purple "speech bubble" that at first glance looks like a broken model train. The company name appears in line in a neon frame with a simple round black font. Alternate slogans for "Future Fun for All" are stacked on one line and the other with the company's name.
According to a Bandai Namco press release issued on Friday, the new logo is supposed to reflect the company's "new purpose." Under the slogan "Entertainment for all in the future", the company expresses its new vision.
"Bandai Namco exists to share dreams, entertainment and inspiration with people all over the world. Connecting people and communities with fun, unique products and services, we look to the future to make it clear to all."
Its current and well-known logo was designed in 2005 when Bandai bought Namco for $1.7 billion. The overlapping colors represent the merger of two companies.
Bandai Namco says the new logo shows the visual purpose more accurately. "Fukidashi" (speech bubble) is a symbol of the brand's ability to "connect with people all over the world". It also represents manga culture. He says the purple graphic represents diversity and entertainment.
Fans are not satisfied with the change, according to comments posted on the two-channel Japanese bulletin board. Kotaku pointed to a choice and seemed even more puzzled and annoyed by the new logo.
"Did they really think this was good?" Post another comment.
Another said, "Is that really? Too bad." It's so boring” and these are just letters.”
Not everyone hated it. Some fans said they liked the logo's simple look, while others were indifferent, "Good. I really don't care about logos."
Namco will be rebranded in April next year. p>
Bandai Namco is rebranding next year. Fans don't care about change