Of course, this trip doesn't solve any problems with Blue Origin.
There are certainly many reasons to be pessimistic about human space travel today in the New Shepard Blue Origin launch system.
Then there's the recent revelations about the company's "toxic" work culture. For some past and current employees, all but one of Alexandra Abrams, who left the company in 2019, has criticized workplace gender and other cultural ills that prevent Blue Origin from reaching its full potential. On the eve of Abrams' flight, he said the new Shepard-18, which will take actor William Shatner briefly into space and above Earth's atmosphere, hopes for a safe and reputable flight. But when it came to Blue Origin, founder Jeff Bezos, and he felt that the reality of Blue Origin's actions had deviated from his strict perspective, he didn't care. "I grew up on Star Trek. I remember when Jeff Bezos watched Shatner's tour in 2019 in Blue, Kent, Washington," he said. "For me, Shatner's existence is a reminder of how different we are today from the ideal union, and if nothing changes, it will remain. Star Trek is about discovering our common humanity and evolving as a species. I worry about the story. We ourselves."Bezos' propaganda ignored this type of criticism. Bezos tweeted a photo of a 1995 article in The Baron criticizing Amazon in response to an article about Abrams and the concerns of several other Washington Post employees. "Listen and be open, but don't let anyone tell you who you are," Bezos said. "It was just one of many stories told in all the ways we were going to fail." Finally, there is no doubt that inviting Shatner to fly as a guest on New Shepherd's second human flight is a marketing ploy. The mission lacks the novelty of the crew's first flight—carrying Bezos—otherwise the interest in sending two millionaires (Chris Buchweizen and Glenn Ferris) and Blue Origin's Audrey Powers into space for a few minutes has waned.
I asked Twitter followers on Tuesday if they thought Shatner's spaceflight show was "marketing" or "amazing," and they voted "marketing" by a three-to-one margin. p>
I'm really curious to know the answer in this case. Blue Origin Sends William Shatner to Space More...
- Eric Berger (SciGuySpace) Oct 12, 2021
As someone who has written about space for decades and watched most episodes. In most Star Trek series, I'd say Shatner's journey into the marketing space is amazing. This trip doesn't solve any problems with Blue Origin, which is important. Due to poor management, the company has low delivery. Damn it, Captain Kirk is going to space thanks to Blue Origin and Jeff Bezos.
There are many things in the world today that can be annoying, but sending Shatner into space, who was so happy for years after him, is not among them. The launch is scheduled for 9 a.m. local time, West Texas, or 2 p.m. local time. The UTC webcast starts 90 minutes ago.Launch of the NS-18.
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