Brand loyalty and the change process helped Apple gain a significant foothold in the United States, away from Google's Android mobile operating system. This is the second year we've seen roughly the same number of activations for iOS and Android devices, but the first is a little better at keeping users upgrading to their phones.
The latest Consumer Research Partners (CIRP) data is available, and US consumers appear to be evenly split between the two dominant mobile operating systems, Google Android and Apple iOS. . According to the market research firm, there has been little change in the activation of new devices over the past few years, which may indicate a stabilization of the market.
However, this is a clear and significant victory for Apple, its mobile operating system has already been lagging in terms of activating the new device from Android.
In 2017, two out of three consumers bought an Android phone, and that didn't change significantly until the second half of 2019.
CIRP co-founder and co-founder Mike Levine says this can partly be explained by looking at loyalty and exchange. Android and iOS have enjoyed a high level of loyalty over the past five years, with the former retaining 90 to 93 percent of its users, and the latter between 86 and 93 percent.
Apple iPhone users' loyalty is gradually increasing to the point where Android is being sidelined, possibly due to a number of factors, including increasing mistrust of Android security and privacy, as well as Apple's exposure to system updates Apple's rise For more than three years, which is questionable even for some flagship Android phones. In recent years, Apple has started offering more affordable devices like the iPhone SE. CIRP says the latest study results are based on a survey of people in the United States who activated their new or used phones in the past three months. It ends in June, so there are some error cases and this is generally not representative of the population. However, SellCell's observations of the used phone market incrementally give weight to the CIRP's conclusion that brand loyalty to Android is declining, albeit slowly, among American consumers.
Is this due to the best resale value of iPhones in a country or not. When a shortage in the industry affects the availability of everything with internal chips or because of the perceived benefits of iOS, we can't say for sure. One thing is for sure though, there are fewer Android manufacturers now and they are definitely trying to convert iPhone users to Android dependent, or at least prevent the situation from changing. p>
iPhone and Android now have a 50/50 share of the US smartphone market