In a new market analysis, Counterpoint Research has confirmed Apple's superiority in the premium smartphone market. According to the report, the iPhone maker owns more than 50% of sales of smartphones priced at $400 and above in the fourth quarter of 2020, while Samsung's results continue to decline in the same segment. Moreover, Xiaomi has made some progress but has not been able to completely beat Huawei, which has a strong presence in China.
Although Samsung continues to lead the overall smartphone market, South Korea cannot beat Apple in the growing and more profitable segment. Sales of premium devices were up 46% year-over-year in the second quarter of 2021, with Apple accounting for 57% of total sales.
This is three months in a row with great pride...
In the second quarter of last year, Samsung cut sales for the year from 22 to 17. According to Counterpoint, the decline was due to production disruption in the company's Vietnam unit. Samsung, which is one of the effects of the COVID-19 outbreak in that country. However, the Galaxy Z Fold 3 and Galaxy Z Flip 3, which are cheaper than their predecessors, could help the South Korean giant make a comeback. Both devices have been very successful lately. >
Another interesting finding is the strong movement of the iPhone 12. Consumer demand for 5G connectivity appears to be increasing, and it is believed to increase iPhone 12 sales, while Apple reported 74% annual growth in class sales First. Size helps Apple maintain its popularity. Both now account for 6% of premium phone sales in the second quarter of 2021. The first model has a strong presence in China, where they only lost to Apple. However, the Mi 11 series helped Xiaomi expand into European and even Chinese markets and bring Huawei closer in terms of market share.
Apple continues to dominate the world's largest mobile market