Is Samsung in trouble by removing the Galaxy S22 Fan Edition?
Samsung is said to have decided to drop the Galaxy S22 Fan Edition from its lineup this year. If this is true, the Korean company will not be able to easily fill the void of this phone.
If we want to say it literally, Samsung has spoiled its users by unveiling many phones in the last few years. . In such a way that every season we expect this company to have a big unveiling. Now this unveiling wants to be for Galaxy S series phones, it wants to be for foldable phones, or even a powerful mid-range Galaxy A series.
Samsung has been unveiling two flagships every year since years ago until 2019; Galaxy S series in the first half of the year and Galaxy Note series in the second half. From 2020, folding phones and economic flagships of the Fan Edition series were also added to this collection, so that Samsung had to make a change in this program. It so happened that in 2021, this Korean company decided to completely remove the Galaxy Note series from its programs and replace it with foldable phones. In the second half of every year, it also unveils Galaxy Z Fold and Z Flip folding phones. It has been two years since the Fan Edition series phones, which are affordable models of Galaxy S series flagships, have also been unveiled. Of course, in the meantime, Galaxy A series phones are also unveiled, but all eyes are directed towards these powerful categories.
Now imagine that we see smart watches, AirPods and tablets every year, which makes During a year, Samsung has a really busy schedule. But this Korean company plans to make a change in its plans. A change that the company may not be able to cope with.
As it seems, Samsung wants to remove the Galaxy S22 Fan Edition from its plans. This means that this year or next year there will be no news of an economic flagship, while Galaxy S20 Fan Edition and its next generation, S21 Fan Edition, have appeared really great in terms of sales. Samsung even claimed to unveil a Fan edition model every year, but soon changed its mind and decided to remove the Galaxy S22 Fan edition from its agenda.
Since this product was supposed to use the Snapdragon 8 generation 1 chip, Samsung has preferred to use the mentioned chips in the S22 instead of using these chips in this chip shortage crisis. Use Fan Edition, save for S22 Ultra, which has a higher profit margin. Galaxy S22 Ultra has been well received by users and even in the second quarter of this year, it was the best-selling Samsung phone in the US market. Samsung originally planned to produce three million units of the Galaxy S22 Fan Edition, but with the high sales of the S22 Ultra, it realized that it would be more profitable to cancel the Fan Edition project and produce more S22 Ultra.
Now, is this the only reason? It is not clear that there will be no Galaxy S22 Fan Edition this year. We got this information from Korean media because Samsung itself has not officially said anything in this regard. Now, we do not have any official information regarding the S22 Fan Edition or the entire Fan Edition series. In the reports, however, it is stated that Samsung will release Galaxy S23 Fan Edition to the market in 2023, and the non-release of S22 Fan Edition does not mean that the Fan Edition project has been canceled completely. Like the Galaxy Note 6, which never made it to the market, but the Note series continued to work until Samsung decided to remove it. There is no big reveal. It means at least a big unveiling that many users are waiting for. Usually, flagship phones are expected because of their high price, but not everyone can afford them. Fan Edition series phones are available with the same hardware power, but at the same time, their prices are much lower.
Now when Samsung does not have a product that can be launched as an economic flagship, users cannot access a product that has a good price while benefiting from high hardware power. As a result, they may go for products from other brands. There is no other product from Samsung's own brand that wants to fill the void of the Galaxy S22 Fan Edition. Not the most powerful phone from the Galaxy A series, not the standard model of a flagship and not the Galaxy Z Flip.
However, Samsung's decision tells the company two things. Or he realizes that the market has a strong need for Fan Edition series phones, and as a result, he continues to produce them next year. Or he sees that by removing this phone and reducing the purchase option, the enthusiasm of users to buy flagships has increased. This may cause the Korean company not to return from the decision it has made, because in the end, It will benefit him.
What is your opinion about this? Has Samsung made a big mistake by removing the Galaxy S22 Fan Edition?