If you listen to Apple that many people hate, you can imagine that Cupertino is the most hated tech company in the world. According to a new report, the title inadvertently belongs to rival Microsoft, which has been humiliated more than any other major tech brand in 22 countries.
Using the SentiSt Strength search tool, RAVE Reviews have ranked over 1 million brand-related tweets for positive or negative content. Any brand with less than ten derogatory tweets is not included.
The results are divided into categories. In terms of high-tech, Microsoft is by far the number one favorite in the world, hated by 22 countries, including the US. For comparison, Facebook and Google have 24 countries. Maybe Windows is to blame?
It should be noted that Facebook has the highest dislike of the big tech in a given country - 85% in Hong Kong - while Ireland and Pakistan, which have 73 huge Apple fans, do not. Hate rate 64% respectively. Zimbabwe doesn't seem to like Pepsi for any reason.
In the case of America's most hated brand, that shame lies with Uber. RAVE Reviews don't classify it as a tech company, but it's ironic because they've long argued that's the way to go - to avoid transportation service rules and regulations.
The next most hated brand in the US is Lego, as anyone who stands barefoot understands it. Then there is Sony which, like Uber, is not classified as a technology company. The Japanese giant is also the most hated brand in Canada.
Are you a fan of dominoes? So you may be in the minority. It is the most hated fast food brand in the US and UK, although KFC is the least known brand in most countries.
Microsoft, Uber and Ubisoft are some of the most hated brands in the world