what happened? Prime Day's return to its traditional summer spot was a huge success as e-commerce players across the country took advantage of Amazon's two-day summer sales event. In total, US retailers earned $11 billion, according to data from the Adobe Digital Economy Index.
The e-commerce giant said Prime Day 2021 is the biggest two-day period for third-party Amazon sellers. In total, buyers in 20 countries purchased more than 250 million items worldwide. Even the ascent was successful thanks to the $10 and $10 advertising cost. During that period, customers spent $1.9 billion on more than 70 million products, a 100% increase over Prime Day ads in October 2020.
Cyber Monday 2020 was taken over by Prime Day 2021, but consumers didn't owe $10.9 billion that day. Taylor Schreiner, director of Adobe Digital Insight, said the results show there is a huge demand for online shopping as consumers expect a return to normal.
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Prime Day was a hit, and it wasn't just for Amazon