Editor's note: If nothing else, Disney's willingness to talk about Black Widow's premium access numbers (this is the first time they've shared this statistic publicly) is intriguing. The film and theater industry has suffered greatly during the pandemic last year, forcing studios and theater owners to improvise in order to survive. Premier Access is a product of such out-of-the-box thinking, and last weekend's results showed that if the theater industry continues to operate, in-home demand is a viable option.
Black Widow Marvel Studios made a lot of noise at the box office and at home over its opening weekend, being estimated at more than $215 million. But the analysis of this figure is of particular importance. The Walt Disney Company said the film grossed $80 million domestically and another $78 million internationally. Another $60 million from a Disney+ Premier Access license, the company-requested premium that allows viewers to visit the comfort of their homes for a one-time fee of $29.99 (plus a Disney+ subscription fee). Disney notes that Black Widow was the biggest domestic box office opening since the start of the Covid-19 pandemic and the biggest domestic weekend opening since Star Wars Part IX: Skywalker debut in December 2019. What's more, this is the highest domestic opening weekend For the main Marvel movie story behind Captain Marvel and Black Panther.
By doing a quick math, we can discover an estimated 2 million Black Widow users rent through Disney+ over the weekend. p>
Black Widow made $60 million in revenue during its opening weekend with Disney + Premier Access