Why it matters: Google announced this week that it will no longer allow ads to run alongside content that rejects climate change, and will stop making revenue from that content. It appears that the change came after Google came under pressure from advertisers.
Google announced this news in the help section of its Google Ads page. The update states that Google's advertising partners have stated that they do not want their ads to display alongside "false claims about climate change". Starting next month, Google will stop running ads and monetizing pages or videos that say climate change is a hoax, deny global warming, or eliminate human-caused greenhouse gas emissions. Google says it continues to allow the advertising and monetization of content covering topics such as climate change, climate policy, and the effects of climate change. The company will attempt to distinguish between content that discusses climate change denial and content that seeks to claim climate change denial as fact. "When evaluating the content of this new policy, we look closely at the context in which it claims," the statement said. Google intends to enforce this policy using a combination of automated and humane methods when reviewing climate change content.
Among the experts Google says it has advised on policy, these have participated in the IPCC assessment reports.
Google added a Timelapse feature to Google Earth in April to help tackle climate change. Using satellite imagery to show things like urbanization and melting glaciers, users can see how the Earth's surface has changed over the past 40 years or so. In September 2020, Google announced that it has completely offset its lifetime carbon emissions, which have been carbon-neutral since 2007.
Google will stop advertising along with content related to rejecting climate change