The big picture: Google is working harder to attract developers and publishers to Stadia. During an online presentation on the topic, Google announced an updated revenue-sharing program that will go into effect later this year, as well as other incentives to attract new partners and prevent existing ships from hogging existing customers.
As of October 1st, Google will cut its revenue to just 15% for the first $3 million earned by an operating system title. Note that this is not a redundancy, and can only be used for new games from October 1st through the end of 2023. Unfortunately, developers and publishers who are already on Stadia or who plan to release their games before October are not eligible for a more attractive quota.
Moreover, starting this month, every new game that enters Stadia Pro gets a share of the subscription share. In particular, Stadia Pro will pay 70% of the monthly revenue based on interaction with partners. "
But that's not the end of the story, as Google has also introduced a new affiliate program that aims to reward partners with $10 when a trial user signs up for Stadia Pro using the link. Click to play your own.” Google's latest fast-growing list of companies offering more lucrative revenue-sharing apps in hopes of making developers and publishers happier, Amazon did so last month, behind Apple, Epic, and even Google, which slashed Play Store fees by half in earlier this year.
Google announces Stadia's revenue sharing positively for publishers and developers