What if you were a game company suing you for $200 million in copyright infringement? Well, if you are a Rolex watch, try to sign the same number of petitions before the judge has a chance to rule. Roblox has signed two copyright agreements with major owners in the last month alone.
On Tuesday, Roblox announced that it had reached an agreement with Sony Music Entertainment to bring recording artists into the game. This arrangement sees Roblox and Sony work together to create "innovative music experiences" for the community, such as virtual concerts. Sony and Roblox have worked together in the past on projects like Lil Nas X Virtual Concert (below) last November and Zara Larsson's launch party, which took place in May. The agreement to work with these artists seems to have extended to all of Sony's proven talents. Last month, BMG announced that it had reached a similar agreement with the game's developer. Roblox is currently involved in a copyright case with the National Music Publishers Association (NMPA), which represents most record companies. The NMPA claims that Roblox obtained illegal content uploaded or streamed from various licensed artists.
It looks like Roblox may try to vent out its NMPA by signing deals with separate brands like Sony and BMG. Because these agreements are reached after the fact, they do not legally take the company out of its control, but they may reduce the blow by demonstrating a charitable effort to contain the problem. In addition, these rights holders are more likely to withdraw from an NMPA lawsuit if they make a profitable transaction.
The company has no further comment on what kind of content the Roblox community will or won't see when you put it all together. However, the content appears to be copyrighted and not user-generated., Produced in-house and warns that copyright infringement is not tolerated.
“For artists, labels, and publishers, Roblox offers a unique release and creative way to attract millions of fans as well as generate new revenue streams through concerts, concerts, virtual launches, music built into the experience, the world of ongoing art and virtual goods.” Roblox respects the rights of all creators and uses advanced technology to display all uploaded music. Roblox does not tolerate repeat infringers and responds promptly to all DMCA requests."
Roblox fumbles with Sony to produce in-game 'musical experiences'
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