Why it matters: The GN Group, which includes audio, noise cancellation and hearing loss solutions from Jabra, BlueParrott and Beltone, recently added SteelSeries to its fixed audio and peripheral products. SteelSeries offers headphones, keyboards, and other peripherals across many PC and console game platforms. The $1.2 billion acquisition of SteelSeries and its product line bolsters GN's drive to enter the PC gaming and console market.
The GN Group is no stranger to audio innovation. The company's past and current efforts include achievements from the first person to use 2.4GHz technology in hearing aids to the world's first professional active noise canceling headphones. Despite the focus on audio technologies and solutions, SteelSeries is unlikely to bypass other product lines such as game controllers, keyboards, and mice. Both companies said SteelSeries will continue to operate and develop under the company's current leadership. Expand software-based controls for SteelSeries and other game consoles. Software-based controls, which can customize everything from hardware brightness to input behavior, allow users to create a highly customized and enhanced gaming experience.
Image Credit: SteelSeries Products by SteelSeries; Used with headphones designed by Reynier Carl
GN Group acquires SteelSeries in $1.2 billion deal
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