https://safirsoft.com GN Group acquires SteelSeries in $1.2 billion deal

Why it matters: The GN Group, which includes audio, noise cancellation and hearing loss solutions from Jabra, BlueParrott and Beltone, recently added SteelSeries to its fixed audio and peripheral products. SteelSeries offers headphones, keyboards, and other peripherals across many PC and console game platforms. The $1.2 billion acquisition of SteelSeries and its product line bolsters GN's drive to enter the PC gaming and console market.

SteelSeries, the legacy provider of gaming accessories including Arctis headsets and Apex keyboard lines, was recently acquired by GN Group, the audio and sound solutions provider. GN, which owns several audio and video support brands including Jabra and Beltone, bought the company from a private company for 8 billion Danish kroner (US$1.2 billion). The purchase is expected to be completed by 2022 and awaits mandatory regulatory approvals. SteelSeries CEO Ehtesham Rabbani expressed optimism after the purchase, saying, "We are on a mission to continue pushing the boundaries in esports and gaming." ...GN CEO René Svendsen-Tune was equally positive after the purchase, saying that SteelSeries continues to operate under the same identity and brand. Since 2001, SteelSeries and its products, which integrate with the SteelSeries GG software ecosystem, have provided support ranging from peripherals to support for racing, PCs, and game consoles. The acquisition now provides a clear way for GN to enter the competitive sports and esports market. The acquisition also gives GN access to KontrolFreek and Nahimic, both of which were acquired by SteelSeries in 2020.

https://safirsoft.com acquires on GN SteelSeries for $1.2 billion

The GN Group is no stranger to audio innovation. The company's past and current efforts include achievements from the first person to use 2.4GHz technology in hearing aids to the world's first professional active noise canceling headphones. Despite the focus on audio technologies and solutions, SteelSeries is unlikely to bypass other product lines such as game controllers, keyboards, and mice. Both companies said SteelSeries will continue to operate and develop under the company's current leadership. Expand software-based controls for SteelSeries and other game consoles. Software-based controls, which can customize everything from hardware brightness to input behavior, allow users to create a highly customized and enhanced gaming experience.

Image Credit: SteelSeries Products by SteelSeries; Used with headphones designed by Reynier Carl

GN Group acquires SteelSeries in $1.2 billion deal
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