https://safirsoft.com British authorities issue new guidelines to ensure advertisers do not mislead consumers

Like it or not, retail gaming has become the norm. Most free games use it as part of the monetization system, but single and multiplayer money games also use it. Although you can ignore it, some games display it in an unethical way and at the same time hide some details.

To address the issue of retail transactions, the Advertising Standards Office (ASA) has released a new guide that explains how developers and publishers should provide and promote content and supercoins for their games. . This new guide refers to advertisements within the game, through the store/platform, and through television and websites.

ASA provides this guide to avoid misleading consumers when purchasing items through the game or platform by clearly displaying all information needed for the intended purchase. In addition, the ASA also requires advertisers to remove tags such as "Best Offer". and "the most valuable!" And timely advertising and anything else that encourages customers to buy.

The ASA guide distinguishes games that only allow you to get the best in-game currency by exchanging money in the real world, from games that allow you to earn while playing. Any game that fits the above description should show the true value for money and first items. If you already have some of the best coins needed to buy a product, the game should show how much you can buy with the highest coin and real money.

https://safirsoft.com UK authorities issue new guidelines to ensure advertisers target consumers in accordance with new guidelines, this area is outside the jurisdiction of ASA, which means that developers and publishers may ignore it.</p> <p> Gambling and loot boxes are also listed by ASA, although

The ASA, as a self-regulatory body in the UK advertising industry, cannot sanction companies or enforce any laws, but that does not mean that its action does not in the past, prompted the actions of the ASA. Companies like Apple, TripAdvisor, Nestlé and L'Oréal have to change their advertising campaigns, and if the company ignores ASA warnings, the issue could be referred to UK regulations, with dire consequences.

Stubborn credibility: Investopedia

British authorities issue new guidelines to ensure advertisers do not mislead consumers
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