https://safirsoft.com A potential financial dispute between EA and FIFA lies behind the rebranding of video games

The big picture: A report from The New York Times shows why Electronic Arts has changed the name of the football games in FIFA. There may be a dispute between EA and FIFA about the value of the name and what EA should do with it.

Last week, EA celebrated the successful release of its latest FIFA game, FIFA 22. In the same post, the company announced that it intends to remove the "FIFA" name from the series. Licensed by the World Football Council of the same name, with exclusive rights. Perhaps that's because EA games feature more soccer leagues around the world than just FIFA, which hosts the World Cup. But New York Times sources say that EA and FIFA disagree on how many expert advisors they should pay for a license and how the gaming company makes money. In 2013, the licensing agreement between the two parties was extended until 2022, and it appears that in negotiations for a contract extension, FIFA is looking to get more money from EA.

https://safirsoft.com A potential financial dispute between EA and FIFA lies behind the rebranding of video games

The Ultimate Team feature in FIFA Games, for example, where customers spend over $1 billion to create a roster of in-game players. "This is also one of the features that FIFA prefers to put aside and possibly sell on lucrative deals - and separately," EA told the New York Times. FIFA may try to find more revenue for itself, while at the same time EA may want to increase the number of ways FIFA licenses are used in its games.

Earlier this week, EA filed a trademark case with the UK and EU intellectual property offices for "EA Sports FC" - a test title that could be used if the FIFA name was removed. EA's advantage in these negotiations is that FIFA and the World Cup are far from the only football brands licensed for FIFA games. He deals with many other national and regional teams from around the world.

A potential financial dispute between EA and FIFA lies behind the rebranding of video games
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