https://safirsoft.com Report: Apple reduced iPhone 13 production plans within supply restrictions
You'll still be producing and selling large numbers of iPhones - not the 90 million you had planned.

Apple has informed suppliers that the demand for the iPhone 13 smartphone line is possible even lower. The company's most important expectations are among the supply constraints.

Apple had planned to ship 90 million iPhone 13, iPhone 13 Mini, iPhone 13 Pro or iPhone 13 Pro Max to consumers, but the company lowered its production target to 10 million due to a lack of parts. Meanwhile, customers face waiting times for their iPhone 13 orders of two, three, or even four weeks from the launch of those phones in September.

Apple initially announced to retailers that another 10 will make up one million devices next year. Early 2022, after supplies rebound. But according to Bloomberg, Apple noticed weak demand and the company no longer intends to reach the 90 million target in that period.

READ MORE Despite the huge sales of the iPhone, Apple succeeded and this goal was not achieved. The sign in the fourth-quarter earnings report on the demand shortfall can be attributed to a number of factors, and it's hard to conclusively explain it. On the other hand, consumers may see the iPhone 13 as an insufficiently large upgrade over last year's iPhone 12, which sold like hot cakes in what the business world calls a super wheel - a product launch window in which factors such as new features or external economic forces drive consumers To upgrade more than usual. The iPhone 13 made big improvements in camera and battery life compared to the iPhone 12, but there were no other things.

On the other hand, this shortcoming may be due to the fact that consumers have come to the conclusion that due to the long wait, the iPhone 13 is not worth it. Or maybe they've read rumors that next year's model is expected to be restyled with important new features. Economic factors such as the new Covid-19, inflation, and more may also play a role.

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All that said, Apple is still on track for a strong quarter — perhaps not as big as the company and its shareholders hope, since the iPhone accounts for about half of the company's revenue. And it's easier to track the iPhone 13 in some (but not all) markets. For example, in some parts of the US, some configurations are now delivered in a week or more, and sometimes phones are available for in-store delivery.

A little reassurance about the flagship iPhone out there next year. But some leaks and reports said that it will have a new design and may remove the charging port entirely. They also said that Apple is unlikely to continue offering the small iPhone because it consistently fails to live up to expectations as consumers flock to bigger and bigger screens.



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