https://safirsoft.com Owner bought Jabra SteelSeries for high-end gaming use

The turnover of the parent company, Jabra GN, is approximately $1.2 billion. SteelSeries gaming accessories are purchased by GN, owner of the Jabra Audio Equipment Company. The deal, announced Wednesday, gives GN access to headphones, keyboard, mouse and other accessories for PC and game consoles, as well as its sub-brands, such as Nahimic.

Denmark-based GN is buying SteelSeries from Axcel, a northern European private equity firm, in a deal said to be 8 billion Danish kroner (about $1.2 billion). Founded in 2001 in Denmark, SteelSeries has made a name for itself with a wide range of advanced peripherals aimed at PCs and gaming consoles. As an audio company, GN is undoubtedly interested in the Arctis SteelSeries headphone range, which includes a wide range of prices and form factors and has become a popular brand among gamers. SteelSeries is also popular with other accessories, including the Apex Pro mechanical keyboard (you regularly see gamers sharing social media posts on the keyboard when the tag is removed from its unique OLED screen).

Apex Pro game keyboard with OLED SteelSeries coating. Zoom / Apex Pro game keyboard with OLED SteelSeries coating. SteelSeriesCalling SteelSeries is a 'new growth engine', GN was noted by SteelSeries' growth profile and margin structure. “According to GN, it is looking into demand for gaming hardware that you can control with software, and it expects the gaming market to 'continue to grow at about 7-8% per year over the medium term.'" GN believes SteelSeries is showing "significant revenue growth." and EBIT” this year. The brand will continue to focus on esports and gaming with new hardware and software, the statement said, adding that the brand will “be run by the same leadership team and organization that it now runs.” . GN mentions 350 SteelSeries employees in its announcement, including 80 software engineers.

GN's current list includes Jabra, known as premium headphones and headphones. ReSound, a hearing aid brand; and headphone maker BlueParrot René Wireless Headset Svendsen-Thun, CEO of GN Audio, said in a statement.

With GN's audio roots, it's unclear whether SteelSeries will focus more on headphones yet or not, but the idea of Investment in brands such as mouse, keyboards and controllers has suddenly disappeared.The acquisition also purges GN Nahimic, a company focused on audio software for PC games, and KontrolFreek, which sells console accessories.The SteelSeries purchase is expected to close. “By early 2022,” but subject to regulatory approvals.

Owner bought Jabra SteelSeries for high-end gaming use
owner-bought-jabra-steelseries-for-high-end-gaming.html

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