The latest update promises to prevent extensive data collection on your phone.
At the end of April, Apple's introduction of transparency tracking tools shocked the advertising industry. iPhone and iPad owners can now prevent apps from tracking their behavior and using their data for personalized ads. Since the launch of the new privacy controls, nearly $10 billion in revenue from Snape, Facebook, Twitter and YouTube MetaPlatforms has been cut.
Now, a similar tool for Android comes from Google - but not from Google itself. Privacy-focused tech company DuckDuckGo, which started its life as a private search engine, is adding the ability to block hidden trackers to its Android app. The feature, called App Tracking Protection for Android, will launch on a beta basis today and aim to emulate Apple's iOS controls. “The idea is to block this data set from software that trackers don’t have,” says Peter Dolansky, product manager at DuckDuckGo. "You should see far fewer scary ads following you online." p>
The vast majority of apps contain Third-party trackers hidden in their code These trackers monitor your behavior in different apps and help create profiles about you that can include what you buy., demographic data, and other information that can be used to provide you with personalized ads, DuckDuckGo says that analyzing apps The popular free Android shows that over 96% of them have trackers.Google, whose trackers are among the most prominent, can't send data to the mother ship—nor are dozens of ad networks you've never heard of.Advertising
Blocking trackers with DuckDuckGo Tools is simple App Tracking Protection appears as an option in the settings menu of the Android app Shows last week blocked trackers and details of recently blocked items in each app Open the Daily Mail, one of the world's largest news sites, and discovers DuckDuckG o Immediately it blocks Google, Amazon, WarnerMedia, Adobe and Taboola trackers. An example from DuckDuckGo showed that more than 60 apps tracked a test phone thousands of times in the past seven days. p>
My own experience proves this. With the new Google Pixel 6 Pro, I've installed 36 popular free apps — some estimates claim people have about 40 installed on their phones — and imported about half of them. This included the McDonald's app, LinkedIn, Facebook, Amazon and BBC Sounds. Then, when the DuckDuckGo Android tracker preview ran, I left the phone alone for four days and didn't use it at all. In 96 hours, 23 of these apps made more than 630 attempts to track in the background. When I opened the McDonald's app, trackers from Adobe, cloud software company New Relic, Google, sentiment tracker Apptentive, and mobile analytics firm Kochava tried to collect information about me. Opening the eBay and Uber apps - but without logging in - was enough to enable Google Tracker.
DuckDuckGo wants to stop apps that track you on Android
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