Nissan announces an unprecedented strategy for electric cars after its front embarrassment
The new game book appears to have been torn apart since 2010 and relies heavily on the hybrid car series.

With automakers turning more and more to electric vehicles, Nissan, the former leader, finds himself playing a redeeming game. In an effort to make up for lost time, it announced today that it will invest $17.6 billion over the next five years to "accelerate the electrification of its vehicle portfolio and pace of technological innovation."

The project, which has been dubbed "Nissan Ambition 2030," is characterized by its lack of ambition.

The company says it will introduce 15 new electric vehicles, albeit with a generous deadline, dedicated to 2030. By the end of the decade, he said, 50 percent of Nissan and Infiniti sales will be "electric," which he says The industry reported on adding electric motors, not necessarily replacing internal combustion engines. Much of Nissan's strategy relies on series hybrids, in which the gas engine charges a small battery by increasing range. This is a strategy that looks good on paper, but has been largely abandoned by other automakers due to Chevy Volt sales or advanced government regulations. It's pushing to slow the transmission, and Nissan is also betting on all-hard batteries, which is encouraging but unproven technology. Solid state batteries promise to reduce the cost and weight of electric vehicle battery packs while making them safer. Almost every major automaker has a plan to bring solid state batteries into their production line. Nissan says it will spend $1 billion to develop solid-state chemicals, with a commercial pilot plant scheduled to launch in 2024 and then 2028. Looking at the solid state of things for the other companies, those are both real timelines.

The difference between companies lagging behind in electric cars - like Nissan and Toyota - and developing companies - like Volkswagen, Ford and General Motors - is that the latter are not waiting for solid-state batteries. The three companies announced that they will spend billions of dollars to launch several massive battery factories online in the next few years. General Motors, for example, has said it will spend $27 billion over five years on electric and battery drive technology and the introduction of 30 electric vehicles by 2025.


Previous strategy

Nissan like Japanese automakers The other, it was reluctant to accept battery electric cars, in part because the Japanese government had bet on hydrogen. In 2017, the country announced its "Basic Hydrogen Strategy" which called for the replacement of fuel cell vehicles with gas-powered cars and trucks.

But Nissan may be doubly cautious, as its initial state on electric vehicles, was the Leaf. , did not achieve the lofty goals set by former CEO Carlos Gonzalez. In 2013, Ghosn said that Nissan and its partner Renault would have annual sales of 1.5 million by 2016. Although the cumulative sales of Nissan and Renault over the past decade are impressive, they are not even close to what Gin had hoped to sell within a year. (Ghosn was arrested in 2018 for financial misconduct and forced out of the company.)

The lack of sales is not because the Nissan Leaf is a bad car, but because it is the only electric car. The company remains. Should selling today, this model is in a tough battleā€”it's a compact, limited-range hatchback in a market interested in crossovers that can travel more than 250 miles on a single charge. Nissan will compensate for the leaf's flaws with the Aria crossover due for launch next year. But when the Aria finally hits the market, it will be too late for the crowded arena, which has a price tag that makes most current Nissan owners shy. This brings the total Nissan EV products to ... two.

Not only

You have created brilliance. Primary propulsion is a recurring topic in the auto industry, especially when it comes to alternative propulsion. Toyota was one of the first to sell hybrid cars and dominate the market in recent decades. But partly because of this success, Toyota has delayed investment in electric vehicles and recently fought governments seeking to ban new gas and diesel cars. BMW, on the other hand, welcomed electric cars with the i3 in 2013, but hasn't offered another all-electric model since then. At the end of 2020, Nissan announced that it had sold 500,000 notes globally in the decade after the car was sold. Coincidentally, a month later, Tesla announced that it would deliver 500,000 fully electric cars by 2020 alone. The first Tesla hit the road about 18 months after the first paper was delivered. Why different ways? Tesla was sticking to its strategy while Nissan was not. Why doesn't Apple Touch return an ID to iPhone?

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