In the case of Qualcomm, the Snapdragon Ride Vision brings a new level of simplicity and focus to automakers looking to offer ADAS (Advanced Driver Assistance) capabilities. vehicles, while the Snapdragon digital architecture contributes to the complete demand and resilience of advanced computing solutions for automobiles. Combine the Snapdragon Cockpit for several. The infotainment page, Snapdragon Automated connectivity for external 5G and 4G LTE connections, as well as internal WiFi and Bluetooth connections, and Snapdragon Car-to-Cloud services enable new features and business models for connected vehicles. p>
While Qualcomm has already made many of these offerings, it is adding software with a digital structure that allows components to be easily integrated and work together. For car companies looking for a technology partner for a complete, connected and digital vehicle experience, a digital chassis is an attractive and potentially attractive option.
Modern animal cars are so advanced that many automakers and suppliers have learned over the past few years, adding so many advanced technologies to the mix has been more difficult than originally anticipated. Therefore, any attempt to simplify the process by "pre-integrating" the various components (not only Qualcomm, but also its software partners) can be considered a positive step forward. This is especially true for newer car companies that have a modern and complete approach to design and production. Designed and built by traditional automakers, this kind of complete solution is challenging - despite its potential refinement in terms of pure technology. p>
That's why Qualcomm offers the flexibility that allows automakers to merge and combine. Match the different components of a digital architecture framework so that, for example, a car maker can use a Qualcomm ADAS solution, but a different infotainment vendor's solution. p>
To that end, Qualcomm has added more as well. Open various service interfaces as part of the digital architecture effort to enable more customization options. It also allows automakers to use, for example, their own custom stack software or software provided by Qualcomm.
Qualcomm is hoping for service-based business models by extending auto service options to its own cloud — not to mention more than 20 years of telecommunications and other modem connections through its modem business. The idea is to allow automakers to generate income after the car is sold for things like features, new content services, etc. that consumers pay for, potentially providing new revenue streams for all parties involved. On the partner side, Qualcomm recently announced a deal with BMW to power several digital long wheelbase capabilities starting in 2025, and at CES, the company announced new efforts with Volvo, as well as expanded partnerships with Honda and Renault. Ltd., General Motors, a Tier 1 Alpine supplier and several Chinese automakers. Qualcomm also announced the first Snapdragon Ride Vision which is expected to be produced by 2024. As the Snapdragon Ride Vision, equipped with a new 4nm SoC based on the Snapdragon partner and Arriver in computer Vision software, it is somewhat of a competitor to Mobileye's offerings.
This software can be used with many cameras. Create a simple but highly effective safety system. Fun features even for entry-level cars. It can also be expanded to provide Level 2 and Level 3 semi-automatic driving capabilities when paired with Qualcomm's Snapdragon Drive SoC and Drive Accelerators, along with additional measurement technologies such as radar and lidar. p>
Solutions such as Snapdragon riding. Vision focuses on key functional safety features that consumers really want - such as automatic braking, object detection and avoidance, lane keeping and lane change, automatic highway driving, driver monitoring, etc. p>
One of the challenges there is. The use of potentially game-changing fully autonomous driving technologies, to the dismay of the auto industry, is that many of the early attempts that attracted so much attention were essentially trying to boil the ocean. They were overly promising and less committed to what they could do, which led to significantly longer scheduling and a major revision of expectations for self-driving cars.
Even if those initial efforts were effective, they would prove to have promising potential. That the vast majority of consumers do not even want. On the other hand, solutions like the Snapdragon Ride Vision focus on key functional safety features that consumers really want — such as automatic braking, object detection and avoidance, lane keeping and lane change, automatic highway driving, driver monitoring, and more. It can be improved to more practical and realistic levels of automated driving for those who want to discover it, or their suppliers can customize their unique needs and preferences. This is critical for automakers who want to extend the value and uniqueness of their brand to the digital car experience. p>
Overall, the Snapdragon and Ride Vision digital architecture offerings highlight Qualcomm's continued development. The struggle for the auto industry Although many still see the company as focused on mobile devices, it's clear that Qualcomm's Vision for mobility is expanding to a much wider world.
is a Senior Analyst at TECHnalysis Research, LLC. A technology consulting firm that provides strategic consulting and market research services to the technology industry and the professional financial community. You can follow him on Twitter @bobodtech.
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