The big picture: If you haven't noticed, today's cars are increasingly digital devices. In fact, one might argue that the main category of computing devices is the next vehicle. Although it is a deceptive prospect, it faces many obstacles. Car makers are not PC manufacturers, and the gap between the required skill set and the current skill set is real.
Massive digital touch dashboards force us to interact with cars in a way very similar to how we work with tablets, smartphones and other digital devices. New features that reveal screens allow us to access information about our cars and the world around us, helping us understand how connected cars are these days.
And let's not forget that we use similar types. Digital services in these modern cars: playing music, video and other entertainment content, messaging and different flavors of search, which we consume in our other digital devices.
The potential of things like neural networks - using automated driving features, well, yeah, it's really hard not to see our cars as the next major turning point in personal computing. Many real obstacles and more importantly, automakers are not PC manufacturers, and the gap between the required skill set and the current skill set is very real. About optimizing mechanical drives and bending sheet metal in smart ways in a way that knows how to create and use cloud-native software, and a business model built on additional services. On the contrary, gaining the manufacturing and experience of an automaker is much more difficult than many tech-focused companies initially imagined (or were willing to admit). We are seeing a complete shortage of real cars from the many large tech power plants that are said to have been working on automobile projects for years. As for why we're here to bring together the automotive world and technology, the simple fact is that it's very difficult to find the right mix of industry-specific capabilities and knowledge to work. This is even more difficult because almost every automaker has had to start from scratch. There is no set of common standards, frameworks, methodologies, and software components that allow the auto industry to thrive as a team.
Recognizing this challenge, leading semiconductor company IP Arm has partnered with a consortium of leading automotive and technology companies to create SOAFEE (Scalable Embedded Edge Architecture). It aims to provide a common digital framework and tools for the automotive industry.
This effort is designed to deliver cloud-native and open source methods that were enabled for the first time by major cloud computing providers such as Amazon (AWS is part of a consortium) to the auto industry. Of course, as the name suggests, the group also hopes to bring these kinds of modular tools and capabilities to other classes of computing devices in the future. For now, however, the focus is clearly on the software-defined hardware. These standards and union. and manufacturing partners - including companies like Renesas, NXP, Qualcomm, Marvell, Cypress Semiconductor, ST Micro and many more.
The company also has a unique opportunity to use the knowledge and experience it has gained. Create IP chip designs for embedded edges through Project Cassini as well as IoT software and security requirements through SystemReady. Finally, let's not forget his increasing impact on cloud computing infrastructure with his Neoverse server design and data center architecture.
It was with this combination of experience that Armin certainly saw the opportunity to advance his learning in the automotive field. Plus, while many other companies debate software definitions, well, everything, as the future of many product categories—car arm included—has the added benefit of creating designs. This meets the challenging performance safety needs of the automotive industry, such as ISO 26262. It is the combination of first-class vehicle safety, cloud-native capabilities, and real-time operation that makes SOAFEE so attractive and attractive.
It is clear that other major players in both the automotive and technology industries have drawn enough inspiration from this vision to join the effort. In addition to its many traditional silicon partners, Arm has also positioned CARIAD, a Tier One supplier that is part of the Volkswagen Group, Continental (another major supplier to many major automakers), Red Hat and former AWS. Among many others, to join the SOAFEE interest group. In addition, Arm has partnered with chip maker Ampere and IoT device maker Adlink to create two hardware development boards designed for use by automotive supply chain operators and automakers. To create and test your own software applications. The AVA developer platform contains 32 AltA SoC cores from Ampere, and the AVA-AP1 provides 80 AltA SoC cores designed for in-vehicle testing and prototyping.
In terms of software, Arm has built many tools based on modern software technologies such as containers, as well as CI/CD (Continuous Integration/Continuous Delivery) methods. It is designed to allow software developers with experience writing cloud-based applications to work in the automotive field without having to learn all of the vehicle's features and requirements. Altogether, it is designed to allow companies to develop and implement their in-vehicle applications in the cloud and then deploy them in-vehicle.
In addition, through the use of open source principles, the consortium creates a library of software components that can be used by many companies, thereby increasing the rate of software development in the automotive field. This, in turn, should eventually lead to things like upgraded software capabilities/capabilities and a whole new set of business models and customer engagement features that automakers couldn't offer before.
Of course, talking about industry standards and consortia is much easier than creating tangible and measurable impacts based on those ideas. Given Arm's unique position in the automotive supply chain, its expertise in other groups, and the incredible range of partners with whom this new industry standard is being set, SOAFEE certainly appears to have got its start. Bob O'Donnell, Founder and Principal Analyst at TECHnalysis Research, LLC, is a technology consulting firm that provides strategic advisory and market research services to the technology industry and the professional financial community. You can follow him on bobodtech on Twitter.
Arm is trying to activate the device specified by the software