YouTube already covers TV, movies, music, and games, so these are definitely the next podcasts.
Who's Ready for YouTube Podcasts?
Bloomberg reports that YouTube is appointing an executive to "monitor the podcast experience," something that doesn't really exist at the moment. YouTube is a popular place to host podcasts, but it does not offer any special features for podcasting.
YouTube is the most popular video site on earth, and if you're a profit-obsessed company that's growing, it's a bit difficult for everyone to actually use YouTube. The endless efforts to make more money and spend more minutes watching YouTube have extended to areas other than regular YouTube videos.
We saw YouTube Red, which initially tried to buy Netflix with premium content from YouTube star creators, as well as the $9.99 ad-free streaming feature. YouTube Movies allows users to buy and rent Hollywood movies. YouTube Gaming Twitch is a YouTube clone that allows people to watch live gaming sessions. YouTube Shorts is a replica of a TikTok sized video service. YouTube TV is for wire-cutting machines and replicates the expensive, mobile experience of cable TV - but online. YouTube Music offers music streaming service with advertisement or paid support, just like Spotify, and cloud music storage, just like Google Music, which it replaced. The only thing YouTube can do to increase its audience is to make YouTube regularly available to more people, and to do that we have YouTube Kids for Toddlers and YouTube Go, a lower bandwidth version for countries in development. As you can see, Empire is YouTube. The story of YouTube podcasts is very similar to that of YouTube Gaming: "YouTube is now a popular place for this type of content, so let's build a custom interface around it!"
For games, the change includes some custom features such as less lag playback, improved live chat, "ultra chat" payment grants, and a gateway and game schedule (now discontinued). Features of a typical non-YouTube podcast player include a podcast homepage, 15-30 second jump buttons, a non-video interface for audio-only podcasts, and a type of streaming platform. Advertising
YouTube certainly has a lot of competition to follow. Spotify is investing heavily in podcasts, buying several companies and exclusive broadcast deals like the $100 million Joe Rogan Experience deal. Apple is back in the market with a new podcast subscription feature, releasing essential content like the Jon Stewart podcast issue. Amazon also launched a podcast product in 2020.
Is the fourth time attractive?
YouTube Podcasts will be Google's fourth podcast app. First there was Google Listen, a podcast app that supports Google Reader RSS feed. Then there were Google Play Music podcasts inside Google Music, and today there are Google podcasts.
When Google Play Music was turned off in favor of YouTube Music, a podcast product killed Google Play Music podcasts. He took music streaming to YouTube and uploaded music from Google Play, but he never duplicated the audio streaming feature. The only current Google podcast product, Google Podcasts, is from Google Search. Being on Google search means that Google podcasts don't have a strong foothold in the Google empire, and for a long time, the service was only available as a result embedded in a Google search results page or from the Google Assistant. Today's owner there is a separate website and app, but this service doesn't seem to be very popular or detectable.
YouTube seems to have more podcasts than Google search, especially since people have been there before. As for podcasts, Google will likely go back to the "two things" strategy for a while. But in the long run, perhaps Google podcasts should consider keeping a good plot of land in Google's graveyard.
YouTube podcasts are said to be the next part of YouTube's media empire