What happened? The judge in the case between Epic Games and Apple recently issued a permanent ruling against Apple, which will deal a major blow to the way the App Store operates. While the court did not rule entirely in Epic's favour, it remains a victory for the company, which previously tried to implement a similar decision it recently made in South Korea.
The ruling essentially states that Apple can no longer prevent developers from directing customers to payment methods outside the Apple App Store. Just days after Apple's decision, it will allow customers to direct customers to an out-of-app subscription in response to Japan's antitrust investigation. Late last month, South Korea became the first country in the world to ban app store owners from blocking foreign payment systems.
Epic's battle with Apple began last year when Epic allowed Fortnite iOS players to create an app. Shop through your Epic Store and drop off Apple Pay. Apple banned Fortnite from its platform, prompting Epic to file a lawsuit, claiming that Apple's management of the App Store was exclusive. Apple monopoly. In fact, neither Epic nor Apple agreed with the definition of the market affected by this case. On the other hand, Apple claims that iOS games rival all digital games on all operating systems, of which only Epic and Apple are. Instead, Judge Yvonne Gonzalez Rogers believed the market in question included all mobile game deals — not all video games but not iOS alone.
"The mobile game market is $100 billion. The size of this market explains Epic Games' motivation to do so." "It's been Epic Games and he sees Apple as an obstacle." Based on this definition, Gonzalez-Rogers determined that Apple's behavior was anticompetitive, but not exclusive. Fortnite When and where can an app offer in-app payments in fair competition with Apple? In-app payments, savings are transferred to consumers.-Tim Sweeney (@TimSweeneyEpic) September 10, 2021
Tim Sweeney, CEO of Epic Games, is not happy with this ruling. "Today's ruling does not win developers or consumers," he said on Twitter. "Fortnite returns to the iOS App Store when and where Epic can offer in-app payments in fair competition with Apple's in-app payments and transfer savings to consumers." In the hours following the ruling, Apple shares fell about 3 percent.
In response to a new South Korean law, Epic has asked Apple to restore its Fortnite account on the App Store and announced plans to restart Fortnite for iOS in both countries. Epic and iPad as payment options. Apple then told MacRumors that it would "play by the same rules as the others" until Epic agreed. Fortnite recovery is baseless.
Epic Against Apple: Rulers Rules Apple can't stop developers from linking to third-party shopping options