Apple has reportedly decided not to replace its Apple TV media player with a lower-cost one, fearing that such a device could tarnish its reputation as a creator of high-end devices. Instead, the Cupertino-based company is doubling down on the core content of its distribution platform and focusing more on marketing efforts.
Sources familiar with the matter have told The Information (paid via MacRumors) that Apple has been interested in low-cost TV dongles for several years. The project is said to be led by video and audio marketing director Tim Twerdahl, who believes a cheaper device could open more doors for Apple TV+ subscriptions. They argued that getting into the business of creating low-cost, low-margin hardware would only damage Apple's reputation as the best product maker. Top executives won the battle, and Trudeau is said to have left Apple recently.
Instead, Apple decided to make the Apple TV+ app available on other operating systems, and even contracted with Roku to make Apple its own. TV + button on the Roku remote. Reduce production of main content ">
In the future, Apple is also interested in increasing its core content by 2022.
Sources say that Apple plans to have at least one new item next week next year , which will be more than double the 2021 release schedule. $500 million north of that amount is believed to be spent by Apple on marketing its programming in 2020, but Netflix still has $1.1 billion in marketing in the first half of 2021 out of reach. / p>
James Yarma photo credit p>
Apple reportedly opting for low-cost TV dongles, instead doubling down on original content production